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This Tug-of-War Over CNN Highlights How Dysfunctional US Media Now Is.

Late Thursday, amid swirling speculation about the Brown University gunman, the network's Kaitlan Collins used social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.

Although the network is hardly a perfect news source, her words seemed accurate to many. It remains one of the organizations where there exists reality-based and mostly reliable reporting – notably during crises such as the one taking place close to a New Hampshire storage facility.

An Uncertain Situation Amid a Corporate Tug-of-War

However CNN, now four and a half decades old, finds itself in a vulnerable state as two massive media conglomerates compete for ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has turned into a high-stakes game of mergers and acquisitions, not as a question of what serves the news-consuming public.

“This represents another instance of the deep structural problems with roots in many years of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.

The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a larger point.

“It is often framed as a financial tale with powerful individuals as the protagonists, but there is scant discussion of the societal benefit,” Pickard added.

A Further Factor: Political Influence

The CNN scenario is further muddied by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his main “fake news” foe.

Recall the cries of “CNN sucks!” at the president’s rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now asserts that CNN needs new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

There is a basis to favor that bidder more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that storied news network.

A Possibility of Further Uncertainty

Significantly, if Netflix wins, CNN and other cable outlets would first be carved out into a separate entity. This might be a relief to many at the network, but it’s not exactly a safe harbor. That arrangement could position CNN for another sale. It never ends.

In the view of Timothy Wu, a lot of this is against the law, anyway. The well-known analyst of big tech’s dominance stated that competition laws should prohibit both deals.

“Each proposed deal would be detrimental to the country, and both should be opposed by regulators,” Wu argued.

The Bigger Issue and a Potential Solution

Whatever happens with this particular battle, the bigger problem remains.

“The present media landscape is a profoundly system hostile to democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Regulatory choices – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and different policy decisions can tackle it.

Is this likely in an era where the top communications regulator won’t even affirm that the agency is independent? Reform is very unlikely now, but that is not to say it will never happen.

Policies that bolster independent news organizations, aid local journalism, finance public media, and outlaw the accumulation of media power in very few hands are not only possible – they are essential for a functioning democracy.

When it comes to media ownership, larger is not superior. And news organizations like CNN must not be pawns in the newest acquisition battle.

KG
By

Kathleen Gomez

A seasoned luxury lifestyle journalist with over a decade of experience covering high-end travel and investment trends across Europe and Asia.

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